When you’re looking to improve your packaging, one way to do so is emotional packaging. This is something that’s designed, created, and then it [provides an added value to the product that’s bought. This is packaging that’s capable of building emotional and a sensory level of connection with each of the different customers out there. it builds surprise, and then gets them excited to work with you.
One example of this is Saara Jarvonin, who had a project that was called The Grand Opening. While at first, this project was just boxes, and you might wonder how they were going to really cash in on this. the answer: by opening these.
What’s interesting about this is that they usually do this with experience which creates a derivation of the process. It’s not something new that the package lifespan is far shorter than most objects, which is partially why Jarvinen has decided to create a very common emphasis on certain features, which are the openings.
She was able to take this and use that simple action to build a moment that’s unique. Each box provided some emotion, meaning, and finally suspense through the impel process of opening it in a unique way. This was a core part of the emotional sorts of packaging. Simple gestures create rituals, and then, you are able to reconsider and from there stop and look at each of the packaging values.
When you press, pull, tear, crush or twist, you usually open a box and that’s a common one.
To get this result however, they looked at cinematic techniques that define each movement. Cinema is art-based on narratives that are rapid and do exploit the potential aspects of these different gestures, especially through communication.
This created a simple, but unique type of packaging that creates a fun emotion. This is also a huge part of the packaging.
Now, instead of tearing and opening this with clasps, you get to squeeze the packaging, and it spills out the food, so it creates a distinct part of every single product that’s there, and it also is great for specific actions. this provides a means to aim and look at life every single day, eventually planning to conquer each of these.
The cool thing about The Grand Opening is that there’s very little that actually follows this sort of way, and it creates an interesting emotion for people. Instead of getting upset that the items spill out, or are completely unfazed by the packaging, this is something that can be used to show off some of the best, most unique means to bolster and create the ideal packaging experience that you can.
Plus, what’s even cooler is that, based on some of the other items that they sell, they have other unique meanings too. For example, for spices and ground packaging, instead of it being something you squeeze, you pinch the corner, open it, and then fill as much as needed from the corner of the packaging. You close this once again with just pushing it.
The ease of this is something unlike anything seen by many people, and for a lot of individuals, there is a lot of great benefit that comes with this, and a whole lot of great ways to improve the custom packaging that’s there.
Ultimately, you need to discuss this with the provider, and try to get the ideal packaging that you can, however it might be. Work on your packaging, and see for yourself the benefits of each, and everything that comes about with this as well.
