Showing posts with label emotional Packaging. Show all posts
Showing posts with label emotional Packaging. Show all posts

Tuesday, December 22, 2015

Creating Frustration Free Packaging

Frustration free packaging is a type of packaging that gives you an unboxing experience that’s seamless, and also provides multiple types of advantages in terms of safety, cost-effectiveness, and sustainability. 

Here, we’ll go over the different ways to create frustration free packaging.

What it is 

Frustration Free types of packaging has been around since 20078, and in fact, is something that amazon introduced.

The goal of this is to make packaging that’s easy to open, not a hassle, and finally reduces the waste, giving you a great solution.



There is the concept of wrap rage, which is the frustration that customers have when they get packaging that’s hard for them to open, and in many cases, this causes products to be damaged, and it creates an unboxing experience that really stinks. 

Many times, frustration free packaging has all of the basic packaging that’s needed, without having too many wire ties, bindings made of plastic, or casings made from clamshell, offering easy mechanisms, and usually, are much simpler than most. 

The Difference between Standard and Frustration Free Packaging 

The biggest difference between each of these is in their designs, the materials that are used, the approach, and the overall experience of customers.

The most standard of packaging usually focuses on the aesthetics, the protection of products, and finally, its branding. It involves complex layers, procedures to open, and also excessive utilization of materials that just aren’t recyclable. 

This can impact the visualization of this, but it also impacts the unboxing experience, and makes it far more difficult to access these products themselves. 

Frustration free packaging is the flipside of this, where it prioritizes access ease, minimizes the waste, and also uses recyclable items that are there. While simpler and requires less work than normal packaging, this can be great for people, because it takes out the anger that is commonly associated with poor packaging standards. 

It’s Cheaper 

Yes, frustration free packaging is made not only to be easy, but also much better on the budget. Through the simplification of the packaging, and the design, it takes out the materials and the production costs.  



This is something that does translate into better price points for customers, which is a great solution for both customers and business. 

It’s a design that’s efficient, compact, and free from frustration, which saves a lot of space during the shipment process and reduces the transit costs. 

It also uses less and lighter materials, which also cuts down on the costs of shipping too. 

Safe and sustainable 

Frustration-free packaging also gets touted as safer for the customers, and also for the product.

For starters, you don’t have to use scissors and knives, which reduces the possible need for having to replace this, and also reduces the chances of you getting hurt when you’re unboxing things.

The safety of these products is made to protect all of the products during the transit process. Because of the simplicity of this, you can get frustration-free packaging that is used to the proper safety standards, without impacting the possible integrity of the product. 



It also is much more sustainable too. This is partially because of the materials that are used, minimizing these so they don’t need to have extra sourcing.  There is also the chance that recyclable types of materials, and are used for repurposing, and recycling this item, rather than just having it end up in landfills. 

It also offers more transportation within the shipment, so you don’t have to spend as much of your carbon footprint on these deliveries, making it better for everyone all around. 


Saturday, January 17, 2015

How the EcoJacket Padded Paper Mailers are perfect for recycling.

 Looking to make sure that your paper mailer saves you a ton of money on shipping and packaging while also throwing this in the recycling bin? Then you’re in luck. 

Many times we don’t think about recycling, and we can’t really know the different aspects of what goes into it. Here we’ll discuss curbside recycling, why it matters, and how the EcoJacket Padded paper mailer is perfect for the job. 

Why you gotta Care about Curbside recycling 

More and more customers crave sustainability, and it’s something that needs to be made simple. 



The simplest way is a paper mailer tossed right into the recycling bin. It leads to a higher recycling rate, a more positive environmental impact, and finally, happy customers. 

While alternative packaging was made from soft plastics may seem simpler, it’s very hard, nearly impossible, to recycle.  It causes confusion on a customer’s part and builds landfill waste. 

Did you know that 81% of paper packaging is recovered and then recycled? That’s a large number. In contrast, only 10% of soft plastic is actually recycled. So yes, if it’s paper, people will recycle. 

How the Eco Jacket saves you Recycling Time 

If you’re someone who doesn’t like to recycle or has customers that want to keep it simple, then you’ll want the EcoJacket. 



For one, it’s super easy to recycle at your house. It’s placed right in the bin that’s outside a customer’s home.  You don’t have to take it to specialty locations, just leave it outside and watch them work that magic! 

This type of product is also made only of paper. So instead of it needing to be torn off and sorted, or to have the void fill taken off, it’s all right there, ready for you. 

Finally, it’s so easy to communicate with customers.  This label instructs customers to properly recycle this in their bin outside. A lot of people already know about this, so it’ll be natural for them. 

Saving on Supply, Shipping, Costs and Labor 

While corrugated boxes are great, these mailers are such a better alternative and do help you save. 

First they save you on shipping costs. They reduce the DIM weight, so it conforms to the shape and items shipped out and minimize this package size. Ti does reduce the DIM weight by up to 10% in most cases. 

It also reduces weight actually. Due to it being lighter than regular boxes, it also reduces that actual weight. 

The EcoJacket also saves on packaging costs. It doesn’t require tape due to the self-sealing closure. It eliminates that need for some tape. There's also no void fill required, so it comes with padding that’ll cushion the items within it.  that eliminates any possible need for void fills or additional types of materials. 



It also reduces the labor costs of packaging by up to twice as fast.  It’s so quick. You just have to peel the strip which adheres to it, and then pats this closed. When you pack boxes, you have to put the box together, load this, add in the void fill, and finally tape all of this shut. 

So what does that mean for you? Well workers can then pack mailers up to 2.5 times faster than the ones that use a box. 

So reading this means that yes, it’s straightforward, eco friendly, and is good for reusing the shipping costs and boosting recycling rates. Ti also simplifies everything for customers, offering savings and benefits.  It’s great for getting efficiency without compromising the sustainability of the item that’s there for you to use.


Thursday, June 14, 2012

The impact of emotional Packaging

 When you’re looking to improve your packaging, one way to do so is emotional packaging.  This is something that’s designed, created, and then it [provides an added value to the product that’s bought. This is packaging that’s capable of building emotional and a sensory level of connection with each of the different customers out there. it builds surprise, and then gets them excited to work with you.

One example of this is Saara Jarvonin, who had a project that was called The Grand Opening. While at first, this project was just boxes, and you might wonder how they were going to really cash in on this.  the answer: by opening these.



What’s interesting about this is that they usually do this with experience which creates a derivation of the process. It’s not something new that the package lifespan is far shorter than most objects, which is partially why Jarvinen has decided to create a very common emphasis on certain features, which are the openings. 

She was able to take this and use that simple action to build a moment that’s unique. Each box provided some emotion, meaning, and finally suspense through the impel process of opening it in a unique way. This was a core part of the emotional sorts of packaging. Simple gestures create rituals, and then, you are able to reconsider and from there stop and look at each of the packaging values. 

When you press, pull, tear, crush or twist, you usually open a box and that’s a common one.

To get this result however, they looked at cinematic techniques that define each movement. Cinema is art-based on narratives that are rapid and do exploit the potential aspects of these different gestures, especially through communication. 

This created a simple, but unique type of packaging that creates a fun emotion.  This is also a huge part of the packaging.

Now, instead of tearing and opening this with clasps, you get to squeeze the packaging, and it spills out the food, so it creates a distinct part of every single product that’s there, and it also is great for specific actions. this provides a means to aim and look at life every single day, eventually planning to conquer each of these. 



The cool thing about The Grand Opening is that there’s very little that actually follows this sort of way, and it creates an interesting emotion for people. Instead of getting upset that the items spill out, or are completely unfazed by the packaging, this is something that can be used to show off some of the best, most unique means to bolster and create the ideal packaging experience that you can. 

Plus, what’s even cooler is that, based on some of the other items that they sell, they have other unique meanings too. For example, for spices and ground packaging, instead of it being something you squeeze, you pinch the corner, open it, and then fill as much as needed from the corner of the packaging. You close this once again with just pushing it. 



The ease of this is something unlike anything seen by many people, and for a lot of individuals, there is a lot of great benefit that comes with this, and a whole lot of great ways to improve the custom packaging that’s there.

Ultimately, you need to discuss this with the provider, and try to get the ideal packaging that you can, however it might be. Work on your packaging, and see for yourself the benefits of each, and everything that comes about with this as well.


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